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Feeling at Ease
mercycorps: Mercy Corps team member Sanjay Gurung has the rare gift of being able to make his subjects feel at ease in front of the lens. The result is often engaging portraits like this one of a...
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For Goodness Sake, Please Send an Email Today
Only one thing you need to know for this post: 1/3 of all online donations happen in December, and huge portions of that come on the 30th and 31st. HUGE portions. Only one thing you need to do: Even if...
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Our First Webinar: Making Email Newsletters Valuable Again
We recently had the privilege of co-hosting a webinar with Giftworks, and it was an awesome experience. We had over 300 nonprofits tune in for the one-hour presentation, which you can find above. The...
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A Little Donor Psychology from NTEN
Hi everyone! Mike here, checking in after our first day at NTEN - and what a day it was! We felt right at home surrounded by so many nonprofit techies. In this post, we’re bringing you an insight into...
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Two Metaphors to Help Content Strategy, Brought to you by NTC
Today we bring you two really good metaphors that describe one of the biggest problems currently facing nonprofits: CONTENT. Quick shout out to Kivi Leroux Miller and the other presenters at NTC’s...
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Encore is now full-time, venture-backed, and in Acceleprise!
Harness the power of your customer stories Today, we’re extremely excited to announce that Encore is in the third class of startups participating in the DC-based Acceleprise accelerator. In addition to...
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UGC Case Study: How Hot is It?
If you’re on the East Coast like we are, you’re probably also wondering if you missed the memo about your city becoming a rainforest. It’s been hovering around the high 90′s here in Washington, DC,...
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New Facebook Feed Algorithm: What Marketers Need to Know
As you probably know, Facebook doesn’t show every post from the friends and brands you follow. In fact, if the site did, you would be overwhelmed: the average user would be exposed to over 1,500...
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Case Study: How Hyatt Used Social Data to Tailor a Campaign, Get More Shares
Today we stumbled upon an awesome case study that really shows the value of keeping an ear on social media data. After having worked on a campaign that revolved around the theme of “women having it...
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The Receipt is Too Damn Long… and a Big Opportunity! (Twitter Trend)
Today we came across a hilarious new trend that even we can jump onto. Me, after buying a pack of water Yes, that is a CVS receipt, the size of a small child, for a one item purchase. The receipt is so...
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Encore Alert is at SxSW!
It’s our first time at the mega-conference in Austin- we’re extremely excited to meet new people and learn about the latest products. We’d love to meet you! We’ll be all around (probably wearing a...
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10 Steps to Grow And Unleash Your Creativity, according to Chase Jarvis (SXSW...
Over the next few days, we’ll be shining the spotlight on a few South by Southwest (SXSW) talks we really loved. We hope there will be at least a couple of takeaway for your brand, your marketing...
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Why, How, What: The 3 Keys to a Clear, Effective Message
Some argue that ideas provide the greatest store of value in the 21st century. While such a statement might seem true at first glance, even the greatest ideas fall short if they prove impossible to...
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Encore Alert Raises $390k Seed Round Led by DC’s NextGen Angels
Actionable alerts that help lean marketing teams identify and execute quickly on social marketing opportunities Encore Alert, a proactive alerts tool for lean social marketing teams, has closed a...
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6 Ways (and Stories) to Make Customers Fall in Love with Your Brand
I came across this great infographic by Aaron Fifield, a graphic designer based in Brisbane, Australia. (click the image above or here to see the full infographic) Fifield visually represents the six...
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3 Reasons You Need to Pay Attention to Influencer Marketing
We all know that “influencer” has transformed into something of a marketing buzzword in the recent past, but don’t let that detract from the incredible value these individuals are capable of...
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3 Case Studies That Will Remind You Why Real-Time Marketing is Awesome
On social media, everyone has something to say- but how do you get to the right person at the right time? If you properly listen to that buzz and know just when to tune in, you can create a situation...
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Live Blog: Hubspot’s “The Secrets Behind Social Media Today” Webinar (#WLW14)
Hey everyone! Hubspot is hosting a ginormous webinar right now on “The Secrets Behind Social Media Today,” an effort to break the Guinness World Record for most people on a live webinar at once. In...
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Introducing Content Recommendation Alerts
We’re excited to announce one of our newest alerts: Content Recommendation alerts. We’ve already rolled out these features to a select few of our beta clients and have been collecting feedback (as...
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